{"slug":"sop-141-onboard-a-client-for-google-ads","title":"Onboard a Client for Google ads_","tags":["source:clickminded","type:sop","server:clickminded-sop","onboard","client","google","ads"],"agent_summary":"SOP 141: Onboard a Client for Google ads Make sure clients’ goals and objectives are addressed so you can run ad campaigns as soon as possible. __Last Updated / Reviewed:__ 03/28/2024 __Execution Tim","trigger_phrases":["onboard a client for google ads","how to onboard a client for google ads"],"runnable":false,"markdown":"\r\nSOP 141: Onboard a Client for Google ads \r\n\r\nMake sure clients’ goals and objectives are addressed so you can run ad campaigns as soon as possible.\r\n\r\n__Last Updated / Reviewed:__ 03/28/2024\r\n\r\n__Execution Time:__ 5-14 Days\r\n\r\n__🚀 Goal:__ To onboard a client and get ready to run a Google Ads campaign.\r\n\r\n__🤞 Ideal Outcome:__ You and your team have access to resources, account access and approval needed to run Google ad campaigns for your client.\r\n\r\n__🤔 Why this is important:__ To make sure clients’ goals and objectives are addressed so you can begin running ad campaigns as soon as possible.\r\n\r\n__🧐 Where this is done__ Email, Google Ads Manager, Google Drive\r\n\r\n__🗓️ When this is done:__ After you have acquired the signed contract from the client to kickstart the project.\r\n\r\n__👨 Who does this:__ The marketing or account manager for the project.\r\n\r\n__⚠️Prerequisites or requirements: __You should have access to an active Google Ads account.\r\n\r\n[__Click here to get the most up-to-date version of this SOP__](https://members.clickminded.com/sop/141)\r\n\r\n## Environment Setup\r\n\r\nMake a copy of the following templates:\r\n\r\n- Template 040: Onboarding Email Template for Google Ads Clients ([web version](https://members.clickminded.com/template/040/))\r\n- Template 042: Client Onboarding Questionnaire for Google Ads ([web version](https://members.clickminded.com/template/042/))\r\n- Template 037: Client Kickoff Call Template ([web version](https://members.clickminded.com/template/037/))\r\n\r\nIn the onboarding email, edit all that are highlighted:\r\n\r\n- Client’s name\r\n- The email address of your Google account\r\n- The URL of the Google drive you made a copy of\r\n- Date and time of the kickoff call\r\n- The URL for your kickoff call.\r\n- [Schedule the meeting via Google Meet](https://support.google.com/meet/answer/9302870?hl=en&co=GENIE.Platform%3DDesktop) or any video conferring platform of your choice.\r\n- Name of your colleagues\r\n- Your name in signoff\r\n\r\n## Client Onboarding\r\n\r\n### 01▸ Send the onboarding email as soon as you receive the signed contract.\r\n\r\n### 02▸ Set up a kickoff call with the client.\r\n\r\nMake sure your client has filled in the Template 042: Client Onboarding Questionnaire for Google Ads ([web version](https://members.clickminded.com/template/042/)) before the call.\r\n\r\nUse this Template 037: Client Kickoff Call Template ([web version](https://members.clickminded.com/template/037/)) to plan your kickoff call with the client.\r\n\r\n### 03▸ Develop a strategy\r\n\r\nExecute keyword research — SOP 147: Perform Keyword research for Google ads ([web version](https://members.clickminded.com/sop/147/)): Keyword research for Google ads.\r\n\r\nReverse engineer competitor’s Google ads strategy — SOP 088: Reverse engineer your competitor's Google Ads Strategy ([web version](https://members.clickminded.com/sop/088/)): How to Reverse engineer your competitor's Google Ads strategy.\r\n\r\nDefine Google ad structure — SOP 143: Design a Structure a Google Ads Campaign Account ([web version](https://members.clickminded.com/sop/143/)): Design a Structure a Google Search Campaigns\r\n\r\n### 04▸ Present your findings, propose a strategy and get approval from the client — SOP 146: Create Google Ad Campaign Strategy Proposal for Client ([web version](https://members.clickminded.com/sop/146/)): Create Google ad campaign strategy proposal for client.\r\n\r\n### 05▸ Write a creative brief for designer if you’re running display ad campaigns — SOP 137: Create a Design Brief for Google Display Ads ([web version](https://members.clickminded.com/sop/137/)): Create a Google Display Ads Creative Brief.\r\n\r\n### 06▸ You and your team should then have access to all assets and can then proceed to launch the campaigns.","html":"

SOP 141: Onboard a Client for Google ads

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Make sure clients’ goals and objectives are addressed so you can run ad campaigns as soon as possible.

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Last Updated / Reviewed: 03/28/2024

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Execution Time: 5-14 Days

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🚀 Goal: To onboard a client and get ready to run a Google Ads campaign.

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🤞 Ideal Outcome: You and your team have access to resources, account access and approval needed to run Google ad campaigns for your client.

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🤔 Why this is important: To make sure clients’ goals and objectives are addressed so you can begin running ad campaigns as soon as possible.

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🧐 Where this is done Email, Google Ads Manager, Google Drive

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🗓️ When this is done: After you have acquired the signed contract from the client to kickstart the project.

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👨 Who does this: The marketing or account manager for the project.

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__⚠️Prerequisites or requirements: __You should have access to an active Google Ads account.

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Click here to get the most up-to-date version of this SOP

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Environment Setup

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Make a copy of the following templates:

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In the onboarding email, edit all that are highlighted:

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Client Onboarding

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01▸ Send the onboarding email as soon as you receive the signed contract.

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02▸ Set up a kickoff call with the client.

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Make sure your client has filled in the Template 042: Client Onboarding Questionnaire for Google Ads (web version) before the call.

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Use this Template 037: Client Kickoff Call Template (web version) to plan your kickoff call with the client.

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03▸ Develop a strategy

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Execute keyword research — SOP 147: Perform Keyword research for Google ads (web version): Keyword research for Google ads.

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Reverse engineer competitor’s Google ads strategy — SOP 088: Reverse engineer your competitor's Google Ads Strategy (web version): How to Reverse engineer your competitor's Google Ads strategy.

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Define Google ad structure — SOP 143: Design a Structure a Google Ads Campaign Account (web version): Design a Structure a Google Search Campaigns

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04▸ Present your findings, propose a strategy and get approval from the client — SOP 146: Create Google Ad Campaign Strategy Proposal for Client (web version): Create Google ad campaign strategy proposal for client.

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05▸ Write a creative brief for designer if you’re running display ad campaigns — SOP 137: Create a Design Brief for Google Display Ads (web version): Create a Google Display Ads Creative Brief.

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06▸ You and your team should then have access to all assets and can then proceed to launch the campaigns.

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