{"slug":"sop-136-link-google-analytics-property-to-google-ads-account","title":"Link Google Analytics Property to Google Ads Account","tags":["source:clickminded","type:sop","server:clickminded-sop","link","google","analytics","property"],"agent_summary":"SOP 136: Link Google Analytics Property to Google Ads Account Link Google Analytics and Google Ads Account so you can view and create advanced user segments for reporting. __Last Updated / Reviewed:__","trigger_phrases":["link google analytics property to google ads account","how to link google analytics property to google ads account"],"runnable":false,"markdown":"\r\nSOP 136: Link Google Analytics Property to Google Ads Account\r\n\r\nLink Google Analytics and Google Ads Account so you can view and create advanced user segments for reporting.\r\n\r\n__Last Updated / Reviewed:__ 03/28/2024\r\n\r\n__Execution Time:__ 5 - 10 Mins\r\n\r\n__🚀 Goal:__ Successfully link your Google Ads and Google Analytics account.\r\n\r\n__🤞 Ideal Outcome:__ You will be able to see ad performance data in the Google Ads and Google Analytics as well as create advanced user segments and Audiences.\r\n\r\n__🤔 Why this is important:__ By linking the data from Google Ads and Google Analytics, you will get a better overview of the entire customer journey from the moment they click on your ad to how they interact with your site thereafter. \r\n\r\n__🧐 Where this is done__ Google Analytics.\r\n\r\n__🗓️ When this is done:__ After you’ve set up Google Analytics and Google Ads account.\r\n\r\n__👨 Who does this:__ The marketing manager, business owner or the person responsible for analytics.\r\n\r\n__⚠️Prerequisites or requirements: __You need to have edit/administrative access to both the Google Ads and Analytics account you want to link. Make sure they have the same Google (email) account and that you are logged in to both before you start this SOP.\r\n\r\n[__Click here to get the most up-to-date version of this SOP__](https://members.clickminded.com/sop/136)\r\n\r\n## Link a Google Analytics 4 Property with your Google Ads account\r\n\r\n### 01▸ Login to your [Google Analytics account](https://analytics.google.com/).\r\n\r\n### 02▸ Click “Admin”.\r\n\r\n\r\n### 03▸ Make sure you’ve selected the correct property (website) and select “Google Ads links” under PRODUCT LINKS.\r\n\r\n\r\n### 04▸ Click “Link”\r\n\r\n\r\n__Note__: If the “link” button is disabled, it’s likely you don’t have the permission to edit your Google Analytics property settings. Send this SOP to the Google Analytics admin user to grant you edit access for the GA4 property.\r\n\r\n### 05▸ Click “Choose Google Ads accounts” to select the Google Ads account to link to your GA4 property.\r\n\r\n\r\n### 06▸ Check the Google Ads account you want to link and click “Confirm”.\r\n\r\n\r\n### 07▸ Click “Next”.\r\n\r\n\r\n### 08▸ And click “Next” again in the configure settings.\r\n\r\n\r\n__Note__: It’s recommended to enable personalized advertising and auto-tagging so Google Analytics can associate customer data in your Google Ads reporting.\r\n\r\n### 09▸ Then click “Submit”.\r\n\r\n\r\n__That’s it!__ If you see the “LINK CREATED” confirmation message that means you have successfully linked your Google Ads with your Google Analytics 4 property. It may take up to 24 hours for your Google Ads data to show.\r\n\r\n\r\nYou can see your Google Ads data in __Reports ➝ Acquisition ➝ Acquisition Overview ➝ Sessions by Session Google Ads Campaigns__.","html":"

SOP 136: Link Google Analytics Property to Google Ads Account

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Link Google Analytics and Google Ads Account so you can view and create advanced user segments for reporting.

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Last Updated / Reviewed: 03/28/2024

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Execution Time: 5 - 10 Mins

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🚀 Goal: Successfully link your Google Ads and Google Analytics account.

\n

🤞 Ideal Outcome: You will be able to see ad performance data in the Google Ads and Google Analytics as well as create advanced user segments and Audiences.

\n

🤔 Why this is important: By linking the data from Google Ads and Google Analytics, you will get a better overview of the entire customer journey from the moment they click on your ad to how they interact with your site thereafter.

\n

🧐 Where this is done Google Analytics.

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🗓️ When this is done: After you’ve set up Google Analytics and Google Ads account.

\n

👨 Who does this: The marketing manager, business owner or the person responsible for analytics.

\n

__⚠️Prerequisites or requirements: __You need to have edit/administrative access to both the Google Ads and Analytics account you want to link. Make sure they have the same Google (email) account and that you are logged in to both before you start this SOP.

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Click here to get the most up-to-date version of this SOP

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Link a Google Analytics 4 Property with your Google Ads account

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01▸ Login to your Google Analytics account.

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02▸ Click “Admin”.

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03▸ Make sure you’ve selected the correct property (website) and select “Google Ads links” under PRODUCT LINKS.

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04▸ Click “Link”

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Note: If the “link” button is disabled, it’s likely you don’t have the permission to edit your Google Analytics property settings. Send this SOP to the Google Analytics admin user to grant you edit access for the GA4 property.

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05▸ Click “Choose Google Ads accounts” to select the Google Ads account to link to your GA4 property.

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06▸ Check the Google Ads account you want to link and click “Confirm”.

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07▸ Click “Next”.

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08▸ And click “Next” again in the configure settings.

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Note: It’s recommended to enable personalized advertising and auto-tagging so Google Analytics can associate customer data in your Google Ads reporting.

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09▸ Then click “Submit”.

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That’s it! If you see the “LINK CREATED” confirmation message that means you have successfully linked your Google Ads with your Google Analytics 4 property. It may take up to 24 hours for your Google Ads data to show.

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You can see your Google Ads data in Reports ➝ Acquisition ➝ Acquisition Overview ➝ Sessions by Session Google Ads Campaigns.

\n"}