Recipe 021: Perform on-page optimization on your website
\nFollow this recipe to be sure that you’re getting the best chance at ranking in Google search results.
\nLast Updated / Reviewed: 05/17/2022
\n🚀 Goal: To improve your website’s on-page optimization in the pages that will have the biggest impact on your organic traffic.
\n🤔 Why this is important: On-page optimization is absolutely crucial for your SEO efforts, to rank for competitive keywords your pages will need to be properly optimized.
\n🗓️ When this is done: Periodically, every few months depending on how often you create new content. If you always frequently produce highly optimized pages and content, you may review them every 6-12 months.
\n👨 Who does this: The person responsible for Search Engine Optimization.
\n__⚠️Prerequisites or requirements: __Your website should already have indexed pages to fully perform this recipe.
\nClick here to get the most up-to-date version of this Recipe
\nClick here to view this SOP 041: Find on-page optimization opportunities on a website (web version)
\nOutcome: You have filled out the Template 013: 80/20 Site-Wide On-Page Optimization Worksheet (web version) and now know which pages you want to optimize and for which keywords.
\nSpecial instructions: For the purpose of this specific recipe do not follow the last chapter of that SOP (“Performing on-page optimization”). Instead, move to the next step of this recipe.
\nClick here to view this SOP 002: Perform an on-page SEO audit on a page (web version)
\nOutcome: You have filled out the Template 001: SEO Audit Worksheet (web version) for each page that you have identified in Step 1 of this recipe and now know where each page can be improved.
\nTake advantage of the many SOPs available in the library, which address all the issues that your audit may uncover.
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