Recipe 015: Generate leads with a landing page and Facebook Ads
\nThe right business idea and the right execution of this recipe can take you from zero to hero. No matter what type of business you are in, you will almost certainly benefit from generating leads that are interested in what you have to offer.
\nLast Updated / Reviewed: 05/03/2022
\nđ Goal: To start generating leads at scale on your own branded landing page using Facebook Ads.
\nđ¤ Why this is important: Generating leads using your own landing page gives you better control of your brand and quality of your leads.
\nđď¸ When this is done: Every time you want to start a new lead generation campaign.
\nđ¨ Who does this: The person responsible for digital marketing, possibly with the help of a web designer and a web developer (most likely not required).
\n__â ď¸Prerequisites or requirements: __One of the steps of this recipe is performed on Instapage but similar steps can be followed using any other landing page building tool.
\nClick here to get the most up-to-date version of this Recipe
\nClick here to view this SOP 047: How to Create a Leadgen Landing Page (web version)
\nOutcome: Your landing page has been designed and passed the tests laid out on the âChecklistâ section of the Template 016: Landing Page Creation Briefing (web version).
\nSpecial instructions: In order to launch your campaign with Facebook Ads, setting up Google Analytics conversion tracking is not critical, but it is highly recommended.
\nClick here to view this SOP 070: How to select your Facebook Ads Campaign Objective (web version)
\nOutcome: You are sure which Facebook Objective better suits your goal for this campaign.
\nSpecial Instructions: In all likelihood, the objective that will suit you best is the âConversionsâ objective optimizing for âLeadâ conversions.
\nClick here to view this SOP 074: How to select your Facebook Ads Targeting (web version)
\nOutcome: Youâve selected all the audiences that you want to target on this campaign.
\nSpecial Instructions: If youâre going to be targeting interests, the SOP 074: How to select your Facebook Ads Targeting (web version) section of the SOP mentioned in Step 1 should help you with this step.
\nClick here to view this SOP 069: How to structure your Facebook Ads Account (web version)
\nOutcome: You have clearly identified all the campaigns, ad sets, and ads that you will be using along with all the assets that are going to be required (Creatives, Copy, etc) ideally using the Template 023: Facebook Ads Campaign Planner (web version) spreadsheet or similar.
\nSpecial instructions: If you have already been through that SOP and already have a Template 023: Facebook Ads Campaign Planner (web version) spreadsheet done with your current structure, use that one instead and build upon it, do not start a new one.
\nClick here to view this SOP 073: How to define a naming convention to your Facebook Ads Accounts and apply it efficiently (web version)
\nOutcome: Youâve used the Template 027: Naming Convention Generator & Cheatsheet (web version) to get your Campaign/Ad Set/Ad names.
\nSpecial instructions: Update your Template 023: Facebook Ads Campaign Planner (web version) spreadsheet with the correct names for the Campaigns, Ad Sets, and Ads.
\nInstructions: Using your Template 023: Facebook Ads Campaign Planner (web version) as a blueprint, start implementing those campaigns in Ads Manager .
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