{"slug":"recipe-014-get-ready-to-run-paid-ads-on-google","title":"Get ready to run paid ads on Google","tags":["source:clickminded","type:recipe","server:clickminded-sop","ready","paid","ads","google"],"agent_summary":"Recipe 014: Get ready to run paid ads on Google This recipe applies to any business that wants to start running Google Ads, it will cover the very first steps you will want to take to make sure you ar","trigger_phrases":["get ready to run paid ads on google","how to get ready to run paid ads on google"],"runnable":false,"markdown":"\r\nRecipe 014: Get ready to run paid ads on Google\r\n\r\nThis recipe applies to any business that wants to start running Google Ads, it will cover the very first steps you will want to take to make sure you are setting yourself up for success right from the start.\r\n\r\n__Last Updated / Reviewed:__ 05/17/2022\r\n\r\n__🚀 Goal:__ Prepare your business to run Google Ads for the first time from scratch.\r\n\r\n__🤔 Why this is important:__ Google Ads allow you to promote yourself on 3.5 billion searches per day and over 2 million websites on the Display Network\r\n\r\n__🗓️ When this is done:__ Only once per website. \r\n\r\n__👨 Who does this:__ The person responsible for paid ads or analytics, possibly with the help of the person responsible for website development.\r\n\r\n__⚠️Prerequisites or requirements: __You will need to have a Google account. (If you use Gmail you already have one.) To follow some of the sections on this recipe you will need to have Google Tag Manager on your site, you don’t have it yet, you can follow one of the following SOPs depending on the platform you’re using: SOP 065 for Shopify ([web version](https://members.clickminded.com/sop/065/)), SOP 066 for Squarespace ([web version](https://members.clickminded.com/sop/066/)), or SOP 004 for WordPress ([web version](https://members.clickminded.com/sop/004/)).\r\n\r\n[__Click here to get the most up-to-date version of this Recipe__](https://members.clickminded.com/recipe/014)\r\n\r\n## Step 1 - Verify if you’ll need a Google Ads Manager account\r\n\r\nClick here to view this SOP 063: How to perfectly manage user access for Google Ads accounts ([web version](https://members.clickminded.com/sop/063/))\r\n\r\nOutcome: You know whether you need a Google Ads Manager account or not, and if you do, you have created your Google Ads Manager account.\r\n\r\n## Step 2 - Create a Google Ads Account\r\n\r\nClick here to view this SOP 014: Create a Google Ads Account ([web version](https://members.clickminded.com/sop/014/))\r\n\r\nOutcome: You have a Google Ads account ready to use.\r\n\r\n## Step 3 - Add Google Conversion Tracking to your website\r\n\r\nClick here to view this SOP 025: Adding Google Ads conversion tracking to a site (using GTM) ([web version](https://members.clickminded.com/sop/025/))\r\n\r\nOutcome: You set up tracking for the most important conversions on your site and have verified that they are reporting correctly.","html":"<p>Recipe 014: Get ready to run paid ads on Google</p>\n<p>This recipe applies to any business that wants to start running Google Ads, it will cover the very first steps you will want to take to make sure you are setting yourself up for success right from the start.</p>\n<p><strong>Last Updated / Reviewed:</strong> 05/17/2022</p>\n<p><strong>🚀 Goal:</strong> Prepare your business to run Google Ads for the first time from scratch.</p>\n<p><strong>🤔 Why this is important:</strong> Google Ads allow you to promote yourself on 3.5 billion searches per day and over 2 million websites on the Display Network</p>\n<p><strong>🗓️ When this is done:</strong> Only once per website.</p>\n<p><strong>👨 Who does this:</strong> The person responsible for paid ads or analytics, possibly with the help of the person responsible for website development.</p>\n<p>__⚠️Prerequisites or requirements: __You will need to have a Google account. (If you use Gmail you already have one.) To follow some of the sections on this recipe you will need to have Google Tag Manager on your site, you don’t have it yet, you can follow one of the following SOPs depending on the platform you’re using: SOP 065 for Shopify (<a href=\"https://members.clickminded.com/sop/065/\">web version</a>), SOP 066 for Squarespace (<a href=\"https://members.clickminded.com/sop/066/\">web version</a>), or SOP 004 for WordPress (<a href=\"https://members.clickminded.com/sop/004/\">web version</a>).</p>\n<p><a href=\"https://members.clickminded.com/recipe/014\"><strong>Click here to get the most up-to-date version of this Recipe</strong></a></p>\n<h2>Step 1 - Verify if you’ll need a Google Ads Manager account</h2>\n<p>Click here to view this SOP 063: How to perfectly manage user access for Google Ads accounts (<a href=\"https://members.clickminded.com/sop/063/\">web version</a>)</p>\n<p>Outcome: You know whether you need a Google Ads Manager account or not, and if you do, you have created your Google Ads Manager account.</p>\n<h2>Step 2 - Create a Google Ads Account</h2>\n<p>Click here to view this SOP 014: Create a Google Ads Account (<a href=\"https://members.clickminded.com/sop/014/\">web version</a>)</p>\n<p>Outcome: You have a Google Ads account ready to use.</p>\n<h2>Step 3 - Add Google Conversion Tracking to your website</h2>\n<p>Click here to view this SOP 025: Adding Google Ads conversion tracking to a site (using GTM) (<a href=\"https://members.clickminded.com/sop/025/\">web version</a>)</p>\n<p>Outcome: You set up tracking for the most important conversions on your site and have verified that they are reporting correctly.</p>\n"}